Contact Center Analytics
Batch transcription and analytics over contact-center calls
The challenge
Thousands of calls are recorded and almost none are listened to. Quality assurance samples one or two percent, compliance breaches surface weeks later if at all, and the reasons customers keep calling back stay locked inside audio that nobody has time to open.
The outcome
Azure AI Speech transcribes every call with speaker separation, Azure AI Content Safety redacts personal data before any analysis, and Azure OpenAI scores topic, sentiment and compliance. Supervisors review flagged calls instead of queues, and every score links back to the exact transcript segment behind it.
01 — Architecture
End-to-end architecture
Recordings, chat logs and IVR events land in Blob and are picked up on a schedule. Speech transcribes and separates the speakers, Content Safety redacts personal data before any analysis, and the Foundry agent scores every conversation against the quality and compliance rubric — publishing metrics, searchable transcripts and supervisor alerts.
- Channels: Communication Services, Teams / contact centre
- Ingest: Azure Blob Storage, Azure Logic Apps
- Speech & text: Azure AI Speech, Azure Functions
- AI analysis: Microsoft Foundry Agent, Azure OpenAI models, Azure AI Content Safety, Azure AI Search
- Data & model: Azure SQL, Azure Cosmos DB, Azure Key Vault
- Insight & action: Power BI / Fabric, Supervisor review, Alerts & workflows
02 — Workflow
Process & decision workflow
How a conversation is collected, transcribed, redacted, analysed and scored — then branched. Healthy calls roll up into the trend dashboards, while a compliance breach or a low quality score raises a supervisor review with the transcript and evidence attached.
- Collect: Recordings, chat logs and IVR events land in Blob
- Transcribe: Batch speech to text with speaker diarisation
- Redact: Personal, card and health data masked before analysis
- Analyse: Topics, intent, sentiment, silence and talk ratio
- Score: Compliance checklist and quality scorecard per call
- Publish: Metrics and searchable transcripts to the warehouse
- Path 1 · healthy call — Roll up to dashboards: Trends, topics and satisfaction drivers aggregated
- Path 2 · breach or low score — Supervisor review queue: Flagged call, transcript and evidence attached
03 — Components
Key Microsoft components
Conversation analytics needs accurate transcription, careful redaction and a scoring model a supervisor can defend — all on the Microsoft stack.
Azure Communication ServicesVoice, SMS and chat channels with call recording.
Azure AI SpeechBatch transcription, diarisation and language identification.
Azure AI Content SafetyPersonal-data redaction and unsafe-content screening.
Microsoft Foundry Agent ServiceScoring pipeline, checklists and evaluation tools.
Azure OpenAI modelsTopic, intent, sentiment and summarisation over transcripts.
Azure AI SearchHybrid and vector search across every transcript.
Azure Logic AppsBatch scheduling, alerting and coaching-task creation.
Azure FunctionsChunking, normalisation and metric calculation.
Azure Blob StorageRecordings, transcripts and redacted artefacts.
Azure SQLConversation records, scorecards and reporting tables.
Azure Cosmos DBPer-call metrics, state and evaluation history.
Azure Key VaultKeys, retention secrets and access control.
Azure Container AppsScalable transcription and analysis workers.
Power BI / Microsoft FabricQuality, compliance and customer-experience dashboards.
04 — AI
What the agent consumes
The capabilities applied to every conversation, and the line the analytics do not cross.
AI capabilities embedded in the agent
- Batch speech to text
- Speaker diarisation
- Language identification
- Personal-data redaction
- Topic modelling
- Intent detection
- Sentiment and emotion
- Compliance checklist scoring
- Call summarisation
- Anomaly detection
- Semantic search
- Workflow orchestration
AI responsibility boundaries
Analytics inform coaching and compliance; they do not make employment decisions on their own. Personal data is redacted before analysis, retention follows the agreed policy, and every score links back to the exact transcript segment so a supervisor can confirm or overturn it.
05 — Personalization
Personalization & evolving process
The same methodology applies to every agent in the catalog. Tune the channels, the analysis template, the scorecards and the value model — the page structure stays identical.
Channel & scope profile
Define the channels in scope, languages, consent and retention rules, and whether coverage is a sample or every conversation. The personas are the agent, the supervisor, the quality analyst and the compliance owner.
Analysis template
One consistent flow for every analytics agent: collect, transcribe, redact, analyse, score, publish, alert and coach — with the raw evidence retained behind every number.
Scorecards & rules
Configure mandatory disclosures, compliance phrases, prohibited claims, the quality rubric and the escalation thresholds. Every scored item points back to the transcript that triggered it.
Value model
Capture baseline metrics first, then map the expected benefits: quality-review coverage, review hours per call, repeat-contact rate, satisfaction, compliance breach rate and coaching turnaround.
06 — Impact
Key outcomes & business impact
Starting targets for the value case — validate each one against the customer baseline during discovery.
- Quality coverage100%Every call scored instead of a small manual sample.
- Review effort−70%Supervisors review flagged calls rather than entire queues.
- Insight latencyOvernightCalls are analysed and on the dashboard the following morning.
- Compliance evidencePer callEach score links to the exact transcript segment behind it.
Illustrative improvement index
Manual baseline = 100. Illustrative targets, not a commitment — confirm against the customer baseline.
- Manual QA effort: manual baseline 100, AI-assisted target 30
- Insight latency: manual baseline 100, AI-assisted target 20
- Repeat contacts: manual baseline 100, AI-assisted target 70
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