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Contact Center Analytics iconAI Agent

Contact Center Analytics

Batch transcription and analytics over contact-center calls

The challenge

Thousands of calls are recorded and almost none are listened to. Quality assurance samples one or two percent, compliance breaches surface weeks later if at all, and the reasons customers keep calling back stay locked inside audio that nobody has time to open.

The outcome

Azure AI Speech transcribes every call with speaker separation, Azure AI Content Safety redacts personal data before any analysis, and Azure OpenAI scores topic, sentiment and compliance. Supervisors review flagged calls instead of queues, and every score links back to the exact transcript segment behind it.

At a glance

Type
speech ai

Next step

Move from solution to engagement.

Build This Solution

01 — Architecture

End-to-end architecture

Recordings, chat logs and IVR events land in Blob and are picked up on a schedule. Speech transcribes and separates the speakers, Content Safety redacts personal data before any analysis, and the Foundry agent scores every conversation against the quality and compliance rubric — publishing metrics, searchable transcripts and supervisor alerts.

CHANNELSCommunicationServicesvoice · SMS · chatTeams / contactcentreagent conversationsINGESTAzure BlobStoragerecordings landingAzure Logic Appsscheduled batch runsSPEECH & TEXTAzure AI Speechbatch transcriptionAzure Functionschunk & normaliseAI ANALYSISMicrosoft FoundryAgentanalysis pipelineAzure OpenAImodelstopics · sentimentAzure AI ContentSafetyPII & risk screeningAzure AI Searchsearch across callsDATA & MODELAzure SQLconversation recordsAzure Cosmos DBscores & metricsAzure Key Vaultkeys & accessINSIGHT & ACTIONPower BI / FabricQA & CX dashboardsSupervisor reviewcoaching & QAAlerts &workflowsescalate & notifyDEVOPS & DELIVERYGitHubsource control & CIDockercontainer buildContainer Registryversioned imagesPipeline releasedeploy with rollback
Figure 1 — End-to-end reference architecture for contact-centre conversation analytics on the Microsoft stack.
  • Channels: Communication Services, Teams / contact centre
  • Ingest: Azure Blob Storage, Azure Logic Apps
  • Speech & text: Azure AI Speech, Azure Functions
  • AI analysis: Microsoft Foundry Agent, Azure OpenAI models, Azure AI Content Safety, Azure AI Search
  • Data & model: Azure SQL, Azure Cosmos DB, Azure Key Vault
  • Insight & action: Power BI / Fabric, Supervisor review, Alerts & workflows

02 — Workflow

Process & decision workflow

How a conversation is collected, transcribed, redacted, analysed and scored — then branched. Healthy calls roll up into the trend dashboards, while a compliance breach or a low quality score raises a supervisor review with the transcript and evidence attached.

1CollectRecordings, chat logs and IVR eventsland in Blob2TranscribeBatch speech to text with speakerdiarisation3RedactPersonal, card and health data maskedbefore analysis4AnalyseTopics, intent, sentiment, silence andtalk ratio5ScoreCompliance checklist and qualityscorecard per call6PublishMetrics and searchable transcripts tothe warehouseRisk orlow score?Path 1 · healthy callRoll up to dashboardsTrends, topics and satisfaction driversaggregatedPath 2 · breach or low scoreSupervisor review queueFlagged call, transcript and evidenceattachedSearchable archiveEvery call retrievable by topicor phraseCoaching actionAgent feedback and training taskraisedCloseinsight actioned
Figure 2 — Collect → transcribe → redact → analyse → score → risk branch → dashboard or review.
  1. Collect: Recordings, chat logs and IVR events land in Blob
  2. Transcribe: Batch speech to text with speaker diarisation
  3. Redact: Personal, card and health data masked before analysis
  4. Analyse: Topics, intent, sentiment, silence and talk ratio
  5. Score: Compliance checklist and quality scorecard per call
  6. Publish: Metrics and searchable transcripts to the warehouse
  7. Path 1 · healthy callRoll up to dashboards: Trends, topics and satisfaction drivers aggregated
  8. Path 2 · breach or low scoreSupervisor review queue: Flagged call, transcript and evidence attached

03 — Components

Key Microsoft components

Conversation analytics needs accurate transcription, careful redaction and a scoring model a supervisor can defend — all on the Microsoft stack.

  • Azure Communication Services iconAzure Communication ServicesVoice, SMS and chat channels with call recording.
  • Azure AI Speech iconAzure AI SpeechBatch transcription, diarisation and language identification.
  • Azure AI Content Safety iconAzure AI Content SafetyPersonal-data redaction and unsafe-content screening.
  • Microsoft Foundry Agent Service iconMicrosoft Foundry Agent ServiceScoring pipeline, checklists and evaluation tools.
  • Azure OpenAI models iconAzure OpenAI modelsTopic, intent, sentiment and summarisation over transcripts.
  • Azure AI Search iconAzure AI SearchHybrid and vector search across every transcript.
  • Azure Logic Apps iconAzure Logic AppsBatch scheduling, alerting and coaching-task creation.
  • Azure Functions iconAzure FunctionsChunking, normalisation and metric calculation.
  • Azure Blob Storage iconAzure Blob StorageRecordings, transcripts and redacted artefacts.
  • Azure SQL iconAzure SQLConversation records, scorecards and reporting tables.
  • Azure Cosmos DB iconAzure Cosmos DBPer-call metrics, state and evaluation history.
  • Azure Key Vault iconAzure Key VaultKeys, retention secrets and access control.
  • Azure Container Apps iconAzure Container AppsScalable transcription and analysis workers.
  • Power BI / Microsoft Fabric iconPower BI / Microsoft FabricQuality, compliance and customer-experience dashboards.

04 — AI

What the agent consumes

The capabilities applied to every conversation, and the line the analytics do not cross.

AI capabilities embedded in the agent

  • Batch speech to text
  • Speaker diarisation
  • Language identification
  • Personal-data redaction
  • Topic modelling
  • Intent detection
  • Sentiment and emotion
  • Compliance checklist scoring
  • Call summarisation
  • Anomaly detection
  • Semantic search
  • Workflow orchestration

AI responsibility boundaries

Analytics inform coaching and compliance; they do not make employment decisions on their own. Personal data is redacted before analysis, retention follows the agreed policy, and every score links back to the exact transcript segment so a supervisor can confirm or overturn it.

05 — Personalization

Personalization & evolving process

The same methodology applies to every agent in the catalog. Tune the channels, the analysis template, the scorecards and the value model — the page structure stays identical.

Channel & scope profile

Define the channels in scope, languages, consent and retention rules, and whether coverage is a sample or every conversation. The personas are the agent, the supervisor, the quality analyst and the compliance owner.

06 — Impact

Key outcomes & business impact

Starting targets for the value case — validate each one against the customer baseline during discovery.

  • Quality coverage100%Every call scored instead of a small manual sample.
  • Review effort−70%Supervisors review flagged calls rather than entire queues.
  • Insight latencyOvernightCalls are analysed and on the dashboard the following morning.
  • Compliance evidencePer callEach score links to the exact transcript segment behind it.

Illustrative improvement index

Manual baseline = 100. Illustrative targets, not a commitment — confirm against the customer baseline.

10030Manual QA effort10020Insight latency10070Repeat contactsManual baselineAI-assisted target
  • Manual QA effort: manual baseline 100, AI-assisted target 30
  • Insight latency: manual baseline 100, AI-assisted target 20
  • Repeat contacts: manual baseline 100, AI-assisted target 70

Related & recommended

Derived automatically from our solution knowledge graph.

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